WCS is a multinational non-profit that operates five zoos and aquariums in New York City; including it's flagship facility, the Bronx Zoo. Over a five year period, I've worked with their team to redesign their marketing sites and e-commerce system. In 2016, we conducted user research and designed an MVP for the Bronx Zoo's first in-park mobile application. This process lead to a number of insights to guide their mobile digital strategy.