The World Wildlife Fund (WWF) is a large international non-profit with an iconic brand and a long history of animal conservation and environmentalism. When they began working with Viget Labs on the redesign of their flagship website,, in early 2012; I was fortunate enough to work on the project as the lead User Experience Designer. Over a 9-month period, I worked closely with the client and a team of visual designers, project managers, and developers to design and implement a complete overhaul of the website. The result was a more organized, approachable, and flexible website that showcased WWF's amazing mission and content.